Saturday 20 September 2014

Adverts Are Meaningless Without Text | Anchorage

^^ ORIGINAL BURGER KING CHEESEBURGER DEAL ^^

^^ SAME ADVERT MINUS THE ANCHORAGE ^^
^^ 


1 comment:

  1. Whilst you are right in saying that this is meaningless without the anchorage, there are better examples out there. Think of the Coca Cola adverts and how, without the anchorage, the preferred reading is hard to define.

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