The advert is quite shocking due to the typical commercial ideas used in it. By positioning the female model in the centre of the frame with her direct gaze to the audience it portrays how not only is she the focus of attention but how she is also silently pleading to the public for help and a way out of domestic abuse. By digitally adjusting the woman's' skin so that it is demonstrated to be flawless looking skin, the advert is trying to sell you the idea of not only by buying this foundation itself but you are also buying a perfect and flawless relationship in which domestic abuse is not a real thing.
Wednesday, 29 October 2014
Domestic Abuse Advert | Miss Langston
The advert is quite shocking due to the typical commercial ideas used in it. By positioning the female model in the centre of the frame with her direct gaze to the audience it portrays how not only is she the focus of attention but how she is also silently pleading to the public for help and a way out of domestic abuse. By digitally adjusting the woman's' skin so that it is demonstrated to be flawless looking skin, the advert is trying to sell you the idea of not only by buying this foundation itself but you are also buying a perfect and flawless relationship in which domestic abuse is not a real thing.
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An interesting look at the way that conventional fashion techniques are used in shock advertising. Remember to focus on the HOW and WHY questions; how would this effect the audience? Why have they used the conventions in the first place?
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