Final Logo | Media Research

For the brief I chose, Silver Lining Productions, I had to create a logo which would be noticed by people which meant I had to make it memorable. My aim for the design of the logo was to make it simple but yet at the same time effective enough so that people were able to link my logo with the well-known company.

I therefore decided to create this as my final logo:

I chose to make my logo look like this because it corresponds to how I wanted my logo to look “simple” and “effective”. The use of only two colours throughout the logo clearly portrays the simplicity of the logo and at the same time people are able to recognise what the logo says instead of being distracted by a barrage of colours. I chose to use white text on a black background as I feel it not only looks more aesthetically pleasing but it is also more effective than a white background with black text. As you can see…

The font I used for my final logo was a font which is not a well-known font, “Diner Regular” is not a common font which is used by people and so I decided to use this as it gives a sense of professionalism to people who view it. I decided to place a rectangular border around it as I wanted my logo to look modern but yet traditional at the same time. By keeping the border the same colour, white, as my font colour it meant that the audience would not be put off with a mixture of colours on the frame at the same time. If there were a load of colour on the screen at once then the audience would not be drawn into the centre of the frame where the font actually is, I also chose to align everything so that it is central, this means that the audiences eyes are automatically drawn to the centre of any image, it’s just the way that humans operate, so by centrally aligning everything in the frame it means that the audience will automatically look directly at the centre of the image.

The two colours were chosen carefully as I wanted to represent the idea of “silver” as I am doing the Silver Lining Production brief. When people hear the word “silver” they often refer it to a traditional saying which goes like “Every cloud has a silver lining” so instead of typically creating my final logo based on the words in clouds I decided to take a different approach. The approach I decided to take is based around the two colours that on the frame. By mixing the colour black and white it will give you a grey colour which is linked and associated with the mono chromic colour tone, and because the colour silver is also a part of the mono chromic colour scale it means that instead of choosing a bright colour such as a light blue or red, I decided to stick with black and white because when mixed it will give you a mono chromic colour which is linked to the word “silver” in Silver Lining Productions. Another reason why I chose to stick with a black and white theme is because it demonstrates tradition. Because there was no colour back in the older centuries it portrays how Silver Lining Productions has been in the broadcasting since the older years and it highlights the idea of instead of being some new channel that people are unaware about, the black and white colour scheme makes the audience believe that Silver Lining Productions has been broadcasting for a really long time. So the black and white colours used conveys the images and ideas of people trusting this company.

Overall the logo looks professional and effective at the same time and with the addition of the rectangular border it conceals the whole logo making it simple and effective.

This is now my final design for my Silver Lining Productions logo:

I decided to animate my logo as I didn’t want it to remain stationary when I included it in the opening titles of my TV programme. I didn’t want it to remain stationary as I thought it would look too plain but by animating it, it adds a whole new depth to the logo and allows the viewers’ attention to be really drawn in by the logo. The animation itself is quite simple and is composed up of an only a few individual elements. I didn’t want to create an animation that took up the whole stage and include a barrage of different motions and animated movements so instead I stuck to my goal of creating a simple and effective logo. With the lines of the rectangular border coming together in the centre of the screen it demonstrates an idea of unity, just how the individual strands come together to form the border Silver Linings is all about creating original content that can be watched by all and shared by all therefore creating a sense of community when everyone comes together to talk about the content.