For my AS Media Coursework I have decided to choose the
first brief, Silver Lining Productions. Silver lining productions is a
multi-media production company that has had recent television success with
their broadcasts of:
- Fly on the wall documentaries
- Structered reality programmes
- And fictional products
Because Silver lining productions
have had a recent success in terms of these different genres, this has
influenced my decisions in terms of the tasks which I must complete. This means
I shall try to stick within these types of genres because if they have had a
recent success in these genres then it would make sense for me to produce
content which fits into the bracket of these successful genres. Also because
the company is known for pushing the boundaries when it comes to their content
and what they broadcast it means that I am allowed to take more of a creative
approach to these types of genres which have been listed above. The audience of
my content should be aimed towards the E4’s demographic of 15-35 year olds and
should also be suitable to be showed before 9pm, this means that it must be
pre-watershed.
The brief allows me to create
three different types of media, out of these three choices I have been given I have
decided to go with the printing and the broadcasting elements of the brief.
For the print aspect of the brief the
choice I have is to either create 3 A4 promotional teaser advertisements which
can be published before the broadcast of my content or I am able to create a
front cover and two further pages which would be used in a specialist souvenir
magazine. Out of these two options I have decided to create the teaser
advertisements as I feel I will be able to attract more of an audience and
because it allows me to sharpen my skills when it comes to creating original
content which not only looks appealing to the target audience but yet at the
same time promotes my created content in an effective manner.
For the broadcasting aspect of my
chosen brief it this time gives me three different routes which I am able to
take. The first option that I am given is to create the opening two minutes of
my TV programme. This can include a title sequence but it ultimately must last
for an approximate two minutes. The next option that I can choose if I want to
is to create viral marketing products for a new broadcast production or the
last option allows me to create a two minute clip that can be used as a feature
on a selected radio station. For the broadcasting side of the brief I have chosen
to go with creating the opening two minutes of my own TV programme as I feel as
though this would be more of a challenge for me as it would really consists of personal
creativeness and as Silver lining productions is known for pushing the
boundaries I feel as though choosing the opening two minutes of my own created
TV programme would fit right in with the company itself as I would be using
conventions found in normal TV programmes, that the company has had recent
success with, and turning these conventions so the company has original and
creative content to broadcast.
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