I wanted my final logo to look simple but yet effective so I
decided not to overload my logo with a lot of content, this can be seen in all
of the prototypes of logos.
The design for my first logo was something that I quickly
pieced together to see what a rough sketch/idea would look like. I used the
idea of the well-known phrase “every cloud has a silver lining” and used an
image off the internet as my background (the cloud) and then used Photoshop to
just apply text which stated the name of the company. I wasn’t really blown
away with the design of this logo as it took me very little time to create it,
although the logo did the job of saying who the company is, I thought it looked
too generic as any other Silver Lining logo.
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| ^^ First Logo Design ^^ |
These next two logos are still playing with the same idea of
using the phrase as the background for my logo but yet again I still didn’t think
that the logos looked quite effective, they were simple to design and create
but I don’t think they filled their purpose well enough. I went for two
different variations of font colour for these logos as I thought the font
colour of this following logo clashed too much against the colours and
smoothness of the clouds in the background.
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| ^^ Second Logo Design ^^ |
I thought the colour of
the text was too dark and therefore did not complement the light colours used
for the clouds and the background colours. So with this in mind I decided to
change the colour of the text so that it would not clash against the light
colours used. I therefore sample picked one of the colours in the clouds, the
following image shows the results of this change.
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| ^^ Third Logo Design ^^ |
I feel that this logo is much better than the alternate one
with the black text. I feel that the grey colour used goes really well with the
blue sky and the clouds. However I did not choose this logo as my final design
as I thought there was too much going on in the frame at the same time for the
viewer to focus on one specific element.
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| ^^ Fourth Logo Design ^^ |
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| ^^ Fifth Logo Design ^^ |
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| ^^ Sixth Logo Design ^^ |
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| ^^ Seventh Logo Design ^^ |
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| ^^ Eighth Logo Design ^^ |
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| ^^ Ninth Logo Design ^^ |
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| ^^ Tenth Logo Design ^^ |
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